New Farmer

Dig In To Soil Basics

Sarah Farley, University of Illinois Extension
Katie Parker, University of Illinois Extension
[Handout: None]

This session will cover how soil plays an important role in growing specialty crops. Extension Local Foods and Small Farms Educators, Katie Parker and Sarah Farley will cover soil management basics, including soil testing and amendments, fertilizing, mulching, and more.

Growing Ginger, Turmeric, and Other Unique Crops

Chris Enroth, University of Illinois Extension
[Handout: None]

Are there markets beyond tomatoes for local growers? During this session, University of Illinois Extension horticulture educator, Chris Enroth, will share his experience growing tropical crops like ginger, turmeric, and other unique market vegetables in the Midwest.

Growing Illinois Strawberries: Perspectives and Best Practices for Growers in South, North, and Central Illinois

Bronwyn Aly, University of Illinois Extension
Grant McCarty, University of Illinois Extension
[Handout: None]

Strawberry production is a viable opportunity for new growers in Illinois. Whether you are looking to compliment your vegetable farm or start a strawberry u-pick, this small fruit has great potential. Depending on where you live, there can be different ways to grow, market, and sell this crop. Bronwyn Aly, Local Foods and Small Farms Educator will explain how Southern Illinois strawberry production looks with a focus on a plasticulture production system while Grant McCarty, Local Foods and Small Farms Educator, will give the Northern outlook on field-grown and day-neutrals.

 

Understanding Your Consumers Is the Way to Grow: Applying Marketing Research to Specialty Crops

Serkan Saka, University of Illinois-Chicago
[Handout: None]

No matter if you are already selling directly to consumers or just getting started on your marketing plan as a beginner farmer, this seminar will help understand the importance of consumer insights through marketing research to help identify and further grow the 4P’s (price, product, place, and promotion) of your business.

By the end of the presentation, you should know:
- Basics of marketing research (e.g., quantitative vs. qualitative; primary vs. secondary)
- Crafting a consumer-in-mind survey
- Tips on how to get people to take your survey and other forms of data
- Uncovering insights from your data
- Best practices for applying data to marketing strategies
- Resources for further interest

The Nuts and Bolts of Orchard Planning to Planting

Peter Hirst, Purdue University
[Handout: None]

Thinking about planting a small orchard? Join Peter as he discusses his tips for new orchardists.

Backyard Greenhouse Basics

Katie Bell, University of Illinois Extension
[Handout: None]

Looking to extend your production season, hoping to expand your small business, or just interested in trying a new growing system? Come join us as we explore the basics of greenhouses and high tunnels. Learn how to select a good site, what system will best meet your needs, and what to consider when building a greenhouse or high tunnel. Structures that capture heat and light help to increase plant growth and offer protection during weather events. These systems provide many benefits and can allow for diversity in your growing system.